March 2010

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The Scottish Terrier and Dog News is a high-quality website which has welcomed more than a quarter of a million unique visitors and registered almost 650,000 page views since its founding in May 2007. In March 2010, it averaged 500 unique visits per day, and offered up some 1,600 engaging posts for readers to browse through. (If you click on the images below you can see SiteMeter and Google Analytics data taken on March 27, 2010.)

The Scottish Terrier and Dog News ranks high for many keywords including Scottish Terriers, as you can see by clicking on the table below or simply by googling various terms involving Scotties. But because Google keyword rankings move up and down frequently, I can’t guarantee that Scottie News rankings will remain what they are today (March 27, 2010.) In the past, Scottie News has ranked higher for some of those keywords — and lower. What’s more, rankings can shift suddenly and dramatically for reasons that I cannot even begin to ascertain (even though I have tried really hard.)

The bottom line is that when you buy an ad on the Scottish Terrier and Dog News, you’re buying access to:

1. A high-quality website, updated a minimum of three times a week
2. A publisher who screens out ads for puppy mills and other questionable products and services
3. A community of Scottish Terrier lovers who visit the Scottie News regularly and spread news and information about Scotties and other dogs. They are, as the marketers would say, the influencers and buzz spreaders of the dog park
4. Seekers of information about Scotties and potential Scottie owners who find the Scottish Terrier and Dog News via search engine and other referrals. These visitors are serious about getting great products and services for their dogs, or about finding a breeder who can offer them a healthy, happy puppy. Your ad is likely to have a high conversion rate.

As a dog lover, you’ve probably noticed that many dog sites on the web are low-quality, puppy mill-promoting spam havens. When you click through to these sites, you’re never quite sure where 

Read more and see special introductory offer >>
you’ve landed and what to do to get out of there. As an advertiser or potential advertiser, you are probably reluctant to advertise on these sites no matter how high they rank in Google or how many page views they get. You don’t want those sites and their advertisers to reflect badly on you, your dogs and your products.

So how much does an ad on the Scottie News cost?

As the publisher of the Scottish Terrier and Dog News, I set my prices to bring advertisers real value in a high-quality, “premium advertising” environment. I took into account:

• The cost of print classified ads in well-known dog magazines and dog annuals
• The price of online ads at sites like this and rates per thousands of impressions (page views) charged by, among others, Federated Media and Dogster.

Special $50 Introductory Package

To get you hooked started, Scottie News is offering a special introductory package available only until April 30, 2010.

It includes:

1. Your own exclusive post on the front page of the Scottie News (maximum 200 words with one or more images not exceeding total area of 375 by 500 pixels preferably in jpg format). Apart from being clearly marked as advertising, this post will be like any other that appears on the Scottish Terrier and Dog News. It will start at the top of the main page – like the ad for Snow Scotties shown above (click to enlarge) – and drop lower as other new posts are published. After a few days, it will move off the front page, but it will remain in the archives for the duration of your two-month advertising contract with the Scottie News.
2. You will get a permanent link – marked as advertising – on the front page of the Scottie News in the right-hand column for two months. Maximum character count: 70 including spaces.
   
3. If you wish, your introductory post can appear on a suitable subject page with other advertisers for the duration of your two-month advertising contract with the Scottie News. For example, a Breeders page, a Dog Leash and Collar page, a Gifts Page, etc. 
4. You will receive one Google Analytics reports showing how many people click on your links.

To buy an ad, click on the ‘BUY NOW’ Paypal button at the top of the righthand column

Regular Advertising Options

$100 Three-Month Package

The following is included:

1. Your own exclusive post on the front page of the Scottie News (maximum 200 words with one or more images not exceeding total area of 375 by 500 pixels preferably in jpg format). Apart from being clearly marked as advertising, this post will be like any other that appears on the Scottish Terrier and Dog News. It will start at the top of the main page – like the ad for Snow Scotties shown above (click to enlarge) – and drop lower as other new posts are published. After a few days, it will move off the front page, but it will remain in the archives for the duration of your three-month advertising contract with the Scottie News.
2. You will get a permanent link – marked as advertising – on the front page of the Scottie News in the right-hand column for three months. Maximum character count: 70 characters including spaces.
3. If you wish, your introductory post can appear on a suitable subject page with other advertisers for the duration of your three-month advertising contract with the Scottie News. Examples of subject pages include a Breeders page, a Dog Leash and Collar page, a Scottie Gifts Page, etc. 
4. You will receive one Google Analytics reports showing how many people click on your links.

$250 One-Year Package

The following is included:

1. Your own exclusive post on the front page of the Scottie News (maximum 200 words with one or more images not exceeding total area of 375 by 500 pixels preferably in jpg format). Apart from being clearly marked as advertising, this post will be like any other that appears on the Scottish Terrier and Dog News. It will start at the top of the main page – like the ad for Snow Scotties shown above (click to enlarge) – and drop lower as other new posts are published. After a few days, it will move off the front page, but it will remain in the archives for the duration of your one-year advertising contract with the Scottie News. You will have
   
2. You will get a permanent link – marked as advertising – on the front page of the Scottie News in the right-hand column for three months. Maximum character count: 70 characters including spaces.
3. If you wish, your introductory post can appear on a suitable subject page with other advertisers for the duration of your yearlong advertising contract with the Scottie News. For example, a Breeders page, a Dog Leash and Collar page, a Gifts Page, etc. In addition, you have the option to change or modify your subject page post three times over the course of your yearlong advertising contract.
4. You will receive quarterly Google Analytics reports showing how many people click on your links. 

Special Options for Advertisers with packages of $100 or more

1. Extra Front Page Post: one for $35, or two for $60, or four for $100.
2. Small ad with image to be embedded in right hand column advertisers link list: $25 per month, $50 per three months, $100 per year.

Please contact scottishterriernews@gmail.com if you have any questions or would like to arrange a special advertising agreement tailored to meet you individual needs.

Tagged as: advertisers, Buy an ad

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